Focus on Case-Study method for producing skilled managers

Just as corporates need to identify talent and nurture employees to assume roles of strategic importance in the organization, business schools must provide relevant and cutting-edge management education. This can be achieved by adopting the case methodology of learning. Case studies that talk about real issues/ problems that organizations face and that discuss the manner in which difficulties faced were resolved by corporate houses provide valuable insights to students. Case studies also help in bridging the gap between theoretical concepts learnt in the classroom and their application in industry. Innovative and creative thinking is developed – an essential trait for new age corporations.

Our Management program strives to develop the following skill set

• Communication skills
• Problem-solving skills
• Knowledge application skills
• Interpretation and Integration of information.

The case study approach addresses all of the above.

Development of teaching materials & case studies:  
Very few institutions in the country have been able to develop adequate teaching materials including case in terms of Indian ethics in management. Our study centers aim to provide the same through wide-spread management research including case research & publications indigenously.

Understanding the Roles and Organization:
Management students also need to stop focusing solely on the monetary aspects of a job and rather concentrate on understanding the organization culture and its people. Our institutions would play an important role in developing such an attitude amongst students with the aid of counseling. The aspect of social responsibility too cannot be ignored. The student community needs to be sensitized to the fact that social responsibility does not stand for giving charity or working for an NGO. It needs to be understood that being socially responsible is being sensitive to the needs and expectations of society and doing ones' job sincerely and ethically.

Course Curriculum:
There is a need to improvise our curriculums in the way it is made and applied. Syllabi should be revised & updated regularly. It is the need of the day to make the arrangements for the easy process, by which student who is deprived of the latest knowledge & can get the benefit. In short it can be said that research orientation in curriculum will be required. The content of the curriculum should be such that there is similarity between the rationality that is taught in the classroom and the ground reality, which a student has to actually face. Projects assigned should be more practical and students should go to the organizations to study various departments like HR, finance and marketing, in order to get a holistic understanding.

Faculty Development:
Faculty members being the most crucial factor in the management education process, it is a stupendous task to meet the faculty needs of the management institution system. There is an acute shortage of high quality management teachers, particularly in the functional areas like marketing, finance & also integrative subjects like strategic management. Faculty selection should be made on merit only & compromises should not be the part of selection. Full time permanent faculty should be encourages, so that they can devote full-time for the organization. Faculty should also be involved in the administration role.

Pedagogy:
The central concern in all the pedagogy is interaction between traders, student & content which is basically dynamic and triadic in nature. The 21st century has opened new hopes for re-engineering our approach to pedagogical producers at all levels of education in the new domain of information technology. Needless to observe that main focus of pedagogy still remains the art of disseminating and relating knowledge to the needs and mental equipment's of the educated now it is the need that pedagogy should be more learner centered than trainer centered, more case input than lecture method more remainder  workshops to envelope deep thinking on the subject ;more exposure to realities of industries and work environment, project method will be used to promote discovery learning, more emphasis on simulation, role playing etc.

Values:
Future managers should know the practical aspects of work ethics, like how ethics can be developed, how they can be managed at workplace, how individual makes his/her values, what are the contents of ethics which can be utilized to motivate human resources at work place since  "organizations are not having ethics only people have. Developing values that enable decision-making in grey areas characterized by inadequate information or conflicts (like profit v/s integrity) will be the hallmark of training at B-Schools.

Special Characteristics of our System:

• Apart from the subject knowledge, soft skills like good writing skills, listening skills, presentation skills, interpersonal skills, leadership crisis management skills, problem solving skills  etc,. would be emphasized in view of its importance in the contemporary job market.
• Provide facilities for industrial visits.
• Greater Industry-Academia relationships - Arrange Guest lectures from expert academicians and industry experienced people. A detailed industry visit report based on the field visits should be made an integral part of the course.

Technology
Our Company is equipped with modern and latest technology. All our study centres are equipped with modern classrooms having internet connectivity, presentation facilities, an adequately stocked library and computer laboratory.

Collaborations
We have not entered into any technical or other collaboration. However we are affiliated to various Universities as part of our normal business practice.

Competition
Till now the education market was a forte of the non-profit making organisations. However, with the Government/UGC allowing private universities to be set up, there is a lot of activity on the private sector entering the space of education. Colleges/institutions upto the graduate level are highly regulated by government policies. However, the market where we are entrenched, there is no regulation, other than an affiliation required by a recognised University.

We face competition from both organized players like NIIT, Educomp, Aptech and Everonn amongst others. We believe that we are able to compete effectively in the market with the infrastructure facilities, pool of faculty, diversity in the Courses, brand recognition, and effective Course delivery process. We continuously endeavour to increase the number of Courses and campuses and to further diversify into different areas in the industry.